What is Advertising and Public Relations at WVU like?
Advertising and Public Relations will teach you to develop and produce persuasive and educational messages and integrated communications campaigns that employ both public relations and advertising tactics. In this major, you will select an area of emphasis in either Advertising or Public Relations to complement your integrated strategic communications course work.
You will build skills in writing, research, design, event planning, direct marketing, media planning and campaign development and management. You will plan and produce promotional and educational campaigns and materials for actual clients, which include nonprofits, businesses, and special projects, gaining real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare and other public-sector fields.
The College boasts a faculty-advised and student-run integrated communications agency, the Martin-Hall Agency, and an award-winning Public Relations Student Society of America chapter. These organizations offer you professional networking opportunities and application of advertising and public relations knowledge into campaign experience.
Areas of Emphasis
Tailor this major to your interests by taking courses in one of these areas:
Students who select the Advertising AOE obtain a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. Additional courses in interactive marketing, strategic social media, and account management are available to round out students’ individual interests. They go on to work at advertising and marketing agencies, in media advertising sales, within corporate communications offices, as media planners, or as consultants and business owners. The advertising curriculum affords a solid foundation for law or other specialized graduate programs.
Students who select the Public Relations AOE take courses in strategic writing and social media, media design, audience research and analysis, and campaigns. Other courses that apply to the major include web development, fundraising and foundation management, integrated marketing communications for sports, and blogging and interactive journalism. Graduates go on to work at communications agencies, in government, health care organizations, nonprofits, corporate communications and politics. Those students who wish to go on to graduate school have a solid grounding in writing, research, analysis and communications.