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Business and Communications Pathway

Our world relies on the exchange of information, ideas, goods and services. Majors in this pathway ready you for the rapidly evolving business and media fields.


Find your niche — in the classroom and beyond. We’ll help you find your passion and build skills for your career. These are just a few of the resources you’ll have access to at WVU that will prepare you life after WVU.

View Pathway Majors


Personalize your curriculum with classes related to your interests and career goals.

  • ADPR 439: Strategic Social Media
  • ADV 403: Media Planning and Strategy
  • ARE 431: Marketing Agricultural Products
  • ART 386S: Gaming Design and Digital Narrative
  • BCOR 310: Esports Business
  • COMM 316: Intercultural Communication
  • HTOR 472: Hotel Operations Management
  • PR 455: Strategic Event Planning and Promotion
  • SM 322: Esports Marketing
  • WRIT 303: Multimedia Writing

View Related Majors Below ↓

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Why WVU?

Brogan J. Dozier

"I chose WVU because I grew up in West Virginia, and I couldn't imagine getting my degree anywhere else. I love my state, and I knew I wanted to stay. Being a Mountaineer means being the pride of West Virginia. Additionally, as a journalism major, the Reed College of Media being an accredited college is a huge selling point."

Explore majors related to this pathway.

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