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Business and Communications Pathway

Our world relies on the exchange of information, ideas, goods and services. Majors in this pathway ready you for the rapidly evolving business and media fields.

Opportunities

Find your niche — in the classroom and beyond. We’ll help you find your passion and build skills for your career. These are just a few of the resources you’ll have access to at WVU that will prepare you life after WVU.

View Pathway Majors

Student Organizations

Start your professional network (and add leadership experience to your résumé) by joining major-related clubs.

Facilities

Develop real-world skills in our specialized laboratories, clinics and research centers.

Business Learning Resource Center
Center for Career Development
Eberly Writing Studio
Encova Center for Innovation and Entrepreneurship
Hospitality Innovation and Technology (HIT) Lab
Interaction Lab
Media Innovation Center
Public Interest Communication Research Laboratory
The Daily Athenaeum
U-92 FM Campus Radio

Courses

Personalize your curriculum with classes related to your interests and career goals.

Careers

Wondering where this pathway leads? Check out some possible jobs.

View Related Majors Below ↓

Academics

Incredible Opportunities

Graeson Baker

"I’ve traveled to Spain, worked with BrandJRNY and the community of Pineville, helped organize campuswide events and was the in-house photographer for Arts and Entertainment. I’ve even had the chance to train a service dog. Never in a million years did I think that I would ever get the chance to do any of that."

Read Graeson’s Graduation Blog Post 2019 Graduate Profiles

Related Majors

Explore majors related to this pathway.

Accounting
Accounting majors learn skills vital for every organization, from multi-national companies to government agencies and nonprofits. We provide the foundation you’ll need to prepare for professional tests like the Certified Public Accountancy (CPA) examination.

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Advertising and Public Relations
We place a heavy focus on media innovation as well as traditional communication foundations to prepare you for the ever-changing media landscape. Many of our graduates work in traditional agencies, but many go beyond the media industry to work in such places as NASA, Interscope Records and Audi.

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Agribusiness Management
Interested in turning your passion into profit? This program allows you to combine the breadth of business with the depth of an area that interests you.

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Agricultural and Extension Education
Over the next three decades, the global population is expected to grow by approximately two billion people, creating a greater demand for food production and emphasizing the critical need for worldwide agriculture education. Our program is preparing future leaders to fill that need.

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Communication Studies
We prepare skillful communicators at both the theoretical and applied levels. Choose from four areas of emphasis (health, interpersonal or strategic/organization communication and social media and communication technology) — or complete the integrated communication track for a more general focus.

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Design Studies
This flexible, interdisciplinary program prepares you to work in creative industries and provide innovative solutions to challenges facing our world today.

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Economics (BA)
The Economics BA program emphasizes a broad liberal arts education. With 40+ hours of unrestricted electives, you can expand your skill set with a second major or a variety of minors.

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Economics (BS)
The field of economics is very broad and can be applied many ways. Our graduates can do just about anything — government, law school, teaching or finance fields like insurance and banking.

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English
Majoring in English develops skills in communication, research, critical thinking and focused creativity. You’ll deepen your understanding of people and cultures while learning how to use language effectively in a variety of contexts.

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Entrepreneurship and Innovation
Along with preparing you to start your own business, this major will teach you to use your creativity to solve business problems or help existing organizations launch new products and enter new markets.

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Environmental and Energy Resources Management
Offering a broad curriculum in energy, the environment, economics and entrepreneurship, the E*Quad program will prepare you to enter multiple sectors of a fast-growing industry.

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Environmental and Natural Resource Economics
With this major’s flexibility, you can design a program of study tailored to your environmental and natural resource interests, such as water use and quality, soil protection, waste management, ecosystem management or land use.

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Fashion, Dress and Merchandising
Fashion is one of the most dynamic, globally integrated and culturally significant industries in the world. Peer behind the gloss and glamour to discover how design concepts come to life – and then are marketed to consumers.

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Finance
We stress hands-on learning. When you graduate, you’ll be eligible to sit for the Certified Financial Planner, Certified Valuation Analysis and Certified Financial Analyst exams.

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General Business
Having a hard time choosing just one area of business? General Business allows you to choose from many different career paths and customize your curriculum to meet your goals.

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Global Supply Chain Management
If you want a dynamic and challenging career that puts you in the center of the action, requires you to see the big picture and lead, this is the major for you.

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Graphic Design
Our immersive art experience combines a small studio environment with the resources of a major research university. You’ll get the skills, theory and aesthetic practice you’ll need for a career in the ever-evolving field of graphic design.

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Health Informatics and Information Management
Do you enjoy technology, business and science? HIIM draws on each of these fields to make sure patients’ vital health information is complete, accurate and protected.

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Hospitality and Tourism Management
Are you a people person? Do you like hosting people? Through course work, internships and on-site learning labs, we’ll teach you the skills needed to succeed in the worldwide service industry.

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Interactive Design for Media
A hybrid program of the College of Creative Arts and Reed College of Media, this major blends art, coding and design with an understanding of media platforms.

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Journalism
Being a journalist today is about connecting people to the world 24/7 and engaging with audiences on the go. Our program prepares you to be an innovative, adaptive, problem-solving storyteller.

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Management
Management is flexible enough to be used in any industry, of any size. Add an area of emphasis (we have three to choose from) to enhance your degree and make yourself super-marketable.

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Management Information Systems
Do you enjoy solving problems and playing with technical toys? MIS will teach you to analyze business problems and to design, build and maintain computer applications for solving those problems.

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Marketing
If you’re interested in business, psychology or social studies, you may be well-suited for Marketing. This major covers everything from advertising to market research, and you can choose from three areas of emphasis to personalize your plan of study.

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Music Industry
Learn the fundamental analytical, regulatory and creative knowledge and skills necessary for jobs in the music industry.

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Organizational Leadership
Make a difference in your community. Learn the skills and knowledge you need to be a leader in the nonprofit, public or private sectors.

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Recreation, Parks and Tourism Resources
We’re passionate about the power of outdoor experiences to transform peoples’ lives — and communities — for the better. If you love the outdoors and working with people, RPTR is a great choice.

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Sport Management
The sport industry is ever-growing and requires a properly trained workforce. We’ll provide you with the actual skills and experiences you need to succeed in the profession.

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Sports and Adventure Media
With its big-time college sports programs and beautiful natural setting, the Mountain State is a mecca for sports and adventure enthusiasts, and the perfect setting for a major designed to prepare you for careers in sports journalism and adventure media communications.

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