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If you’re interested in business, psychology or social studies, you may be well-suited for Marketing. This major covers everything from advertising to market research, and you can choose from three areas of emphasis to personalize your plan of study.


What is Marketing at WVU like?


Marketing is the study of an organization’s product, pricing, communications and distribution activities as they relate to serving customers’ needs. Marketing relies heavily on an understanding of buyer behavior and marketing research. Graduates of the program receive a Bachelor of Science in Business Administration and find exciting careers in advertising, sales, distribution, product (brand) management, marketing research and retail management.

All Marketing students take a 37-credit-hour core business curriculum that is modeled on the interrelationships among the functional areas of business as they occur in the real world. Emphasis is on developing skills for effective teamwork, communication and leadership – the skills employers value highly.

In addition to the core classes, Marketing majors must take seven required and one elective Marketing course, and one elective course offered by the College. Examples of Marketing courses include Marketing Research, Distribution and ECommerce, Global Marketing and Integrated Promotion.

Marketing program highlights:

At a Glance

Next Steps

Interested in this major? Here are some suggested next steps:

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Areas of Emphasis

Tailor this major to your interests by taking courses in one of these areas:

  • Digital Marketing Promotions
  • Professional Sales
  • Start Up/High Tech Marketing

Fast Facts

What makes Marketing at WVU unique?

Research and Academic Opportunities

  • Marketing students are encouraged to participate in an internship after their first semester in the College.
  • The Marketing Club offers professional and social programs. Presentations by outside speakers provide information and personal contacts that are very helpful in career development.
  • Students may compete in small business plan competitions and access "concept through operation" business services offered through the Encova Center for Innovation and Entrepreneurship.

Living-Learning Communities (LLCs)

Live, study and pursue outside-the-classroom learning in a residence hall community that shares your interests:

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to WVU. Review the full list of transfer articulation agreements to see if your institution is listed.

Student Organizations

Connect with other students who share your academic interests as a member of:

View all of the student organizations you can join.


How does this degree prepare students for a career?

Our graduates have gone on to careers in sales and business development, consulting, digital/social media marketing, content management, media and communications, program/project management and account management.

Possible Careers

Wondering what you can do with a degree from WVU's Marketing major? Check out these ideas from WVU Career Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.


Graduates from this major have gone to work at:


What are the courses like in Marketing at WVU?

Plan of Study

Check out a program overview, learning goals, course descriptions and suggested plan of study for WVU's Marketing major.

View the Plan of Study

Popular Courses

MKTG 315:
Buyer Behavior

The buyer decision process in a marketing framework. Emphasis on psychological and sociological concepts which influence the decision process.

MKTG 350:
Product and Price Policies

Deals with the company's product offering as economic and marketing variables influencing product's price; stress on determination of product and price objectives, planning, implementation, and evaluation of results.

Cost and Aid

How much does Marketing at WVU cost? And how can you save?

Tuition and Fees

Estimated rates are available on our tuition website. Anyone who is not a current West Virginia resident, including international students, will be charged non-resident rates.

View Tuition and Fees


Estimate your eligibility for merit scholarships at WVU Morgantown.

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Net Price Calculator

Estimate your cost of attendance and eligibility for financial aid and scholarships at any WVU System campus.

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Ways to Save

Here are a few ways for you to save on the cost of attending WVU in addition to university scholarships.

Extra Merit-based Scholarships

Incoming freshmen to the John Chambers College of Business and Economics may qualify for Innovators scholarships based on GPA. No additional application is necessary. These scholarships are in addition to University scholarships.

See if You Qualify

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to WVU.

Review the full list of transfer articulation agreements to see if your institution is listed.

Learn How to Transfer Course Credits


What are the requirements to apply for Marketing at WVU?

To be admitted to WVU's Marketing major, first-time freshmen must meet WVU's first-time freshman admission requirements for the 2024-25 academic year. They also must meet one of the following admission requirements. Interested in transferring? Review the transfer admission requirements.

For direct admission to majors in the John Chambers College of Business and Economics:

  • GPA: 3.00

Admission to Business:

Applicants must also meet minimum GPA requirements for admission to the University.

  • ACT Math: 19
  • SAT Math: 510
  • ALEKS: 30

If you don't meet the admission requirements for WVU's Marketing major, check out some related programs.

Next Steps

I like this major. What are the next steps?

Apply Now

Your first step to becoming a Mountaineer is applying for admission. Our online application makes the process as convenient as possible.

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Request Information

Want to know more about Marketing at WVU? Fill out the Request Information form to receive more information about the program and life at WVU.

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Visit WVU

It's the next-best thing to being here – you can virtually tour residence halls and the WVU Morgantown Campus.

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