Old Gold, New Blue Campaign Initiatives
WVU is built on a strong tradition of pride, loyalty and academic excellence. Alumni volunteers can give back to the University and share their love for WVU by encouraging academically talented students to apply to — and attend — the University.
As an Alumni Student Recruiter, you provide the one-on-one interaction, personal attention and encouragement that can make the difference between a student in your community choosing WVU or another school.
Providing your perspective as an alum of WVU is the most important part of the program. Alumni Student Recruitment not only brings back the nostalgia from your college days, but also helps grow our future as Mountaineers and brings the best to our campuses.
We’re looking for participants who are eager to generate excitement about WVU through direct communications. Training for the Old Gold, New Blue Program is simple. Please fill out this interest form and a representative will be in touch with training materials.*
* Please note: all Old Gold, New Blue volunteers are subject to a routine background check in order to participate in the program.
Notecard campaign: Engage local students by reaching out to them with a personalized postcard that lets them know that our WVU family is everywhere … even in their "backyard." We will supply you with all materials, student contact information and even a few text samples to get you started. This initiative is an ongoing, year-round effort that can be customized to fit your availability.
Awards Ceremonies: Represent WVU at local awards ceremonies that are held as a part of high school graduation activities. Generally, high schools will hold their ceremonies in either May or June. Ceremonies vary at each location and can be during the day or in the evening and last from one to two hours. We will supply you with a script and certificates to present to individual students.
College Fair Attendance with an Admissions Counselor: Working hand-in-hand with a WVU Admissions counselor on the road in your market, you will field questions from families and students as you share your positive experiences from your time at WVU. Most college fairs take place in the fall (September – November) but depending on your area, there may be are a few in the spring (February – April).
Participation during recruitment events: The Office of Admissions hosts on-campus open houses, receptions and other special gatherings throughout the year. We also travel and host select off-campus receptions and meetings that give students a taste of WVU. While participating in a recruitment event you may be tasked to assist with registration, field questions from families or serve on a panel where you can share the reasons that your education at WVU made you the successful professional you are today! Recruitment events take place throughout the year, making this an ongoing initiative.
Email Campaign Participation: Email is sometimes the most convenient way for students (and parents) to connect with WVU. This initiative will allow you to engage with students who are interested in your field of study and provides a way for alumni to share how they academic experience has shaped their career. We’ll provide you with student contact information, updated information from your WVU academic college and a few text samples to get you started with this flexible and ongoing initiative.
Elementary/Middle School College Fair Participation: It is not that uncommon for the Office of Admissions to receive invitations to college fairs geared toward middle or even elementary school students. Through this initiative you will connect with the youngest prospective Mountaineers and answer some of their amazing questions (How do I become a doctor? Can I bring my pet? What’s college like?!?). We will provide you will materials to distribute and a WVU College Fair Information Guide so that you are prepared. These events usually take place throughout the school year and can occur during the school day.