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Sports and Adventure Media

With its big-time college sports programs and beautiful natural setting, the Mountain State is a mecca for sports and adventure enthusiasts, and the perfect setting for a major designed to prepare you for careers in sports journalism and adventure media communications.

By the numbers1

Only known undergraduate major in the U.S. focusing on sports and adventure media


What is Sports and Adventure Media at WVU like?


In the Sports and Adventure Media major, you will be prepared to enter an ever-changing digital media landscape by taking innovative courses that use the latest storytelling technology and audience engagement tactics, while instilling fundamental storytelling principles and media ethics.

As a graduate of this program, you will stand out in sports media, adventure sports media and adventure tourism and travel industries thanks to the already experimental and innovative culture in the Reed College of Media. You will also be positioned to provide leadership in your career in these industries, because of the exposure and experiences you will receive during their college careers.

This unique program combines coursework from both the WVU Reed College of Media and the WVU College of Physical Activity and Sport Sciences to offer students a curriculum that includes journalism, media, strategic communications, sports psychology and sports management.

WVU News Wednesdays

Students interested in television journalism, check out our WVU News Wednesday options on November 14. Come to campus, watch a WVU News taping and tour our traditional space in Martin Hall and our Media Innovation Center. More dates will be available in the spring. To register, please contact Whitney Godwin at

At a Glance

Next Steps

Interested in this major? Here are some suggested next steps:

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Areas of Emphasis

Tailor this major to your interests by taking courses in one of these areas:

  • Adventure Media
    Offers courses on multi-platform content production for strategic communications and journalism purposes. Includes Physical Education courses in adventure sports, which will provide students with necessary technical skills to work as media professionals in the adventure media industry.
  • Sports Media
    Offers courses that focus on video sports production for industry and journalism purposes. Requires two College of Media electives, which offer students some flexibility to further tailor their specific interests and skill sets.

Fast Facts

What makes Sports and Adventure Media at WVU unique?

Research and Academic Opportunities

In addition to your coursework, you will get additional hands-on experience through a required internship at a sports or adventure media organization. Potential regional internship partners include Mountaineer Sports Network, the West Virginia Black Bears, the Pittsburgh Pirates, Snowshoe Mountain Resort and Adventures on the Gorge.

Student Organizations

Connect with other students who share your academic interests as a member of:

View all of the student organizations you can join.


What can you do with this degree?

Graduates can pursue careers as sports writers, announcers, video producers, digital media editors, social media specialists, promotions coordinators and multimedia specialists.

Possible Careers

Wondering what you can do with a degree from WVU's Sports and Adventure Media major? Check out these ideas from WVU Career Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.


What are the courses like in Sports and Adventure Media at WVU?

Major Map

Check out the course requirements and suggested plan of study for WVU's Sports and Adventure Media major.

View the Major Map

For a program overview, learning goals and course descriptions, visit the course catalog.

Popular Courses

JRL 361:
Media Relations In Sport

Provides an in-depth understanding of how effective public relations plays an integral role in any sports organization via a myriad of communication efforts used in the dissemination of information to the media and the public.

JRL 424:
Adventure Travel Writing & Photography

Best practices and ethical considerations of travel and adventure journalism, including photography and point-of-view videography, and appropriate use of digital platforms, blogging and social media for journalistic purposes. Includes a travel component.

RPTR 472:
Tourism System and Destination Management

Analysis of the demand and supply components of the tourism system and identification of destination management approaches to manage this tourism system in-order to build and maintain a competitive and sustainable destination.

SM 486:
Sport Marketing

The study of marketing principles as they relate to sport organizations. Specific attention is focused on the marketing planning process, marketing informational systems, and internal marketing.

STCM 439:
Strategic Social Media

This online majors only, course is an accelerated examination of the social media landscape with a focus on crafting messages and successful case studies.

Cost and Aid

How much does Sports and Adventure Media at WVU cost? And how can you save?

Tuition and Fees

Estimated rates for the 2018-19 academic year. Rates are subject to change. Anyone that is not a current West Virginia resident will be charged non-resident rates. That includes international students.

West Virginia Resident
Per Credit $396
Per Semester $4,752
Fall and Spring Semesters $9,504
Per Credit $1,076
Per Semester $12,912
Fall and Spring Semesters $25,824
Per Credit $1,076
Per Semester $13,212
Fall and Spring Semesters $26,424
Scholarship Calculator

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Net Price Calculator

Estimate your cost of attendance and eligibility for financial aid and scholarships at any WVU System campus.

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Ways to Save

Here are a few ways for you to save on the cost of attending WVU in addition to university scholarships.

Merit-based Scholarships

Incoming freshmen to the Reed College of Media may qualify for merit-based scholarships based on GPA and SAT/ACT test score. No additional application is necessary. These scholarships are in addition to University scholarships.

See if You Qualify

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to WVU.

Review the full list of transfer articulation agreements to see if your institution is listed.

Learn How to Transfer Course Credits


What are the requirements to apply for Sports and Adventure Media at WVU?

Program Requirements

In addition to meeting WVU's base admission standards, first-time freshmen must also meet one of these admission requirements for the 2019-20 academic year:

For direct admission to the Reed College of Media for non-residents:
  • GPA: 2.50
  • ACT Composite: 21
  • SAT EBRW and Math: 1070
For direct admission to the Reed College of Media for residents:
  • GPA: 2.00
  • ACT Composite: 19
  • SAT EBRW and Math: 990

If you don't meet the admission requirements for WVU's Sports and Adventure Media major, check out some related programs.

University Requirements

To be admitted to WVU's Sports and Adventure Media major, you must first meet WVU's first-time freshman admission requirements for the 2019-20 academic year. Interested in transferring? Review the transfer admission requirements.

Next Steps

I like this major. What are the next steps?

Apply Now

Your first step to becoming a Mountaineer is applying for admission. Our online application makes the process as convenient as possible.

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Request Information

Want to know more about Sports and Adventure Media at WVU? Fill out the Request Information form to receive more information about the program and life at WVU.

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It's the next-best thing to being here – you can virtually tour residence halls and the WVU Morgantown Campus.

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