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Fashion, Dress and Merchandising

Students who meet University admission requirements may be accepted directly into the Davis College as Fashion, Dress and Merchandising majors. The program focuses on the fashion industry, including how products and services are produced, distributed and promoted to consumers. Students may tailor their program by choosing either Fashion Design or Fashion Merchandising as their area of emphasis.

Career Profile

Graduates find a variety of positions with retail, apparel and textile firms. Retail opportunities typically begin with an executive training program and may lead to positions in store management, planning, buying, visual merchandising and fashion promotion. Apparel firm positions include assistant designer, designer, design director and sample coordinator.

Sample Course Schedules

Wondering what your typical day might be like? We used students’ real course schedules to create these examples.

Freshman Year

DSM 293 Special Topics FDM 110 Introduction to Fashion Business PSYC 101 Introduction to Psychology WVUE 191 First Year Seminar

Senior Year

FDM 430 Fashion Design Portfolio FDM 210 Fashion and Dress Through History Study Abroad

English Proficiency Requirements

All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Learn more about our English language proficiency requirements.

Accreditation Information

WVU is accredited by the Higher Learning Commission.

Alumni Profiles

Farai Simoyi

Farai Simoyi, a 2005 graduate of the Division of Design & Merchandising program, is a force in the world of fashion. Upon graduating, Simoyi knew she needed to live in the center of fashion: New York City. She didn’t have a job, or a place to live, but she had the drive to succeed. She packed her bags and moved to the Big Apple to begin her search for a career in fashion. She worked as a retail sales associate before being promoted to technical designer. Yet, her passion was to create unique fashions of her own. In September 2010, Simoyi debuted her 2011 Spring/Summer collection for her new brand FARAI at New York Fashion Week.

Jillian Joseph

As a WVU student, Jillian Joseph was active in the Fashion Business Association and now owns her own business, Haute Metal handbags, based in Charlottesville, Va. The 2005 graduate says, “I hope to one day put West Virginia and WVU on the map for a famous handbag designer.” She was active in the Fashion Business Association and was honored as one of the Davis College’s Outstanding Seniors.

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