Overview
What is Advertising and Public Relations at WVU like?
Description
Advertising and Public Relations will teach you to develop and produce persuasive and educational messages and integrated communications campaigns that employ both public relations and advertising tactics.
You will build skills in writing, research, design, event planning, direct marketing, media planning and campaign development and management. You will plan and produce promotional and educational campaigns and materials for actual clients, which include nonprofits, businesses, and special projects, gaining real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare and other public-sector fields.
Our graduates are highly marketable and find work in advertising and public relations agencies, corporate communications, the sports industry, nonprofit organizations and government.
Advertising and Public Relations program highlights:
At a Glance
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College/School:
Reed College of Media -
Division:
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Department:
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Degree Designation:
BSJ -
Degree Program:
Journalism -
Program:
Advertising and Public Relations
Next Steps
Interested in this major? Here are some suggested next steps:
Apply NowRequest InfoVirtual TourVisit WVUAreas of Emphasis
Tailor this major to your interests by taking courses in one of these areas:
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Advertising
Students who select the Advertising AOE obtain a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. -
Public Relations
Students who select the Public Relations AOE take courses in strategic writing and social media, media design, audience research and analysis, and campaigns.