Marketing is the study of an organization’s product, pricing, communications and distribution activities as they relate to serving customers’ needs. Marketing relies heavily on an understanding of buyer behavior and marketing research. Graduates of the program receive a Bachelor of Science in Business Administration and find exciting careers in advertising, sales, distribution, product (brand) management, marketing research and retail management.
Marketing students are encouraged to participate in an internship after their first semester in the College. Internships are an extension of the learning experience and provide insights to the actual operations of organizations.
The Marketing Club offers professional and social programs to all students interested in marketing. Presentations by outside speakers offer information and personal contacts that are very helpful in career development.
The College offers two bachelor’s degrees: a Bachelor of Science in Business Administration and a Bachelor of Science in Economics. All students earning BSBA degrees (accounting, finance, management, marketing and management information systems majors) take the 37 credit-hour core business curriculum. This curriculum is modeled on the interrelationships among the functional areas of business as they occur in the real world. Emphasis is on developing skills for effective teamwork, communication and leadership–the skills employers value highly.
In addition to the core classes, Marketing majors must take seven required, one elective marketing course and one elective course offered by the College. Examples of marketing courses include Marketing Research, Distribution and ECommerce, Global Marketing and Integrated Promotion. To complete degree requirements, marketing students must earn at least an additional eight credit hours of nonbusiness electives and meet WVU General Education Curriculum requirements, for a total of 128 credit hours.
Because increasingly intense domestic and global competition in products and services will require greater marketing, promotional and public relations efforts, jobs in these areas are expected to increase faster than the average of all occupations. Sales and advertising are two common career tracks. Additional opportunities include product management, global marketing, distribution and marketing research.
Sample Course Schedules
Wondering what your typical day might be like? We used students’ real course schedules to create these examples.
Freshman YearBCOR 199 Introduction to Business CS 101 Intro to Computer Applications HIST 101 Western Civilization: Antiquity to 1600 SOCA 101 Introduction to Sociology MATH 126 College Algebra
Senior YearBCOR 380 Business Ethics MKTG 330 Distribution Channels MKTG 350 Product and Price Policies THET 101 Introduction to the Theatre MKTG 345 Selling with Digital Media
English Proficiency Requirements
All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose. Learn more about our English language proficiency requirements.
WVU is accredited by the Higher Learning Commission.
The WVU College of Business and Economics has held continuous accreditation by AACSB International since 1954 and the accounting programs added specialized accounting accreditation in 1997. This accreditation assures students and prospective employers that the College’s programs adhere to the highest standards of excellence in nationally recognized business programs. Of the more than 2,000 business programs in the country, 530 hold AACSB business accreditation.
Karmen Stafford came to WVU from Detroit, Mich., to study marketing, with a minor in advertising. She worked as a box office intern and in the Intramurals Department. She also participated in the WVU Student Video Diaries Project: students were given video cameras to record what their life here was really like. She proudly related that "WVU provided me with enough financial aid and scholarships to keep me out of debt when I graduated. When I say 'WVU' the first thing that comes to my mind is 'success.'"